A renowned creative strategist and narrative broker, Dr. Tochukwu Macfoy, has emphasized the immense potential of movie making in telling the true story of the African continent.
According to him, this potential cannot be overstated. Dr. Macfoy, popularly known as Dr. Foy, is the Founder of Energize Central and Chief Storyteller at Elevate Africa.
In a recent interview, he shared insights into why he is exploring movie-making as a tool to tell African stories.
Dr. Foy highlighted the impact of movies in scaling truth and reaching a wider audience.
He stated, “Movies scale truth. A song can move you for five minutes, but a film can hold you for two hours and linger for years. The future is in scale.”
He emphasized that Elevate Africa aims to create media that lasts, focusing on movies and documentaries that speak African truth, lift culture, and promote commerce.
Dr. Foy explained that he can multitask across various fields, refusing to be confined to one area.
He measures success by depth, not breadth, stating, “My question isn’t ‘How many things?’ but ‘How deeply can I pour into each?'” He believes that multipotentiality is not chaos but coherence, allowing him to excel in multiple areas.
Dr. Foy envisions Elevate Africa as a platform for showcasing African stories, culture, and commerce to a global audience. He aims to take what is sacred and make it global, using movies and documentaries to achieve this goal.
Dr. Tochukwu Macfoy’s passion for movie-making and storytelling highlights the potential for African creatives to shape their own narratives and share them with the world.
Through Elevate Africa, he is working to create a platform that showcases African culture, commerce, and stories, inspiring a new generation of creatives and entrepreneurs.
