The National Institute for Hospitality and Tourism (NIHOTOUR) has announced a strategic partnership with Circuits, Africa’s premier virtual cinema and audiovisual distribution platform, to drive the digital transformation of Nigeria’s hospitality and tourism ecosystem.
Established under the NIHOTOUR Act, the institute serves as Nigeria’s apex government agency for the regulation, training, and capacity development of personnel in the hospitality, travel, and tourism sectors.
Through this partnership, NIHOTOUR will leverage Circuits’ advanced digital platform to deliver its capacity development programmes, professional courses, and culinary showcases to a vast online audience.
The initiative will enable millions of Nigerians—especially those working in hotels, restaurants, tour operations, travel agencies, catering services, and related value chains—to access world-class training and industry content conveniently and affordably, regardless of location.
As part of the collaboration, NIHOTOUR and Circuits will host digitally streamed culinary shows highlighting Nigeria’s rich culinary heritage and creative gastronomy.
These programmes aim to set new benchmarks for African culinary standards, captivate food lovers globally, and reinforce Nigeria’s reputation as a destination of hospitality excellence.
Speaking on the partnership, Aare Dr. Abisoye Fagade, Director-General of NIHOTOUR, described the collaboration as a major leap in hospitality capacity development in Nigeria.
“This partnership with Circuits aligns with the Renewed Hope Agenda of President Bola Ahmed Tinubu, which prioritises innovation, youth empowerment, and economic growth,” Fagade stated.
“By embracing digital dissemination, we are extending NIHOTOUR’s mandate to millions of Nigerians, equipping them with knowledge and skills to compete globally.”
Imade Bibowei-Osuobeni, Chief Operating Officer of Circuits, also expressed enthusiasm about the initiative, noting that Circuits is designed to connect African creativity with global audiences.
“Partnering with NIHOTOUR allows us to merge education, entertainment, and technology in a way that redefines how hospitality expertise and indigenous culinary excellence are shared and celebrated,” she said.
The partnership reaffirms NIHOTOUR’s leadership in hospitality capacity building and standardisation, while leveraging Circuits’ digital ecosystem to amplify Nigeria’s global hospitality presence.
By combining innovation with accessibility, NIHOTOUR and Circuits are charting a new course for the future of Nigeria’s hospitality and tourism industry, empowering millions of practitioners and aspiring professionals across the nation’s tourism value chain.
